Influencer & Community Marketing Strategist

I design influencer and community marketing campaigns that move people to act — not just to scroll. Backed by a decade of turning belief into action.

influencer marketing that works

Let's be honest: standing out in a world that moves at TikTok speed is exhausting.

Every brand is fighting for the same five seconds of attention. You're pouring resources into content that disappears before the scroll stops — and the campaigns that should be working just...aren't.

You don't just need another content calendar. You need a bold influencer marketing strategy that actually moves the needle — one that builds real connection with potential customers who are already looking for what you offer.

That's where I come in.

Hello, I’M Bethany Morris!

I'm an Influencer and Community Marketing Strategist with a decade of experience under my belt. For the past seven years, I've worked in the high-stakes, high-pressure world of political communications and digital strategy.

During my tenure in the industry, I've learned that moving people into taking action isn't about flashy marketing tactics — it's about having a deep strategic understanding of what cuts through the noise. I bring the same sharpness I learned working on campaigns to your brand's communications and influencer marketing strategy.

How I Work:

If there's anything I've learned working in political communications, it's that the way to move an audience is to tap into their beliefs. I work with your brand to understand what your audience actually believes — and turn that belief into action that drives measurable ROI.

Influencer & creator strategy — campaigns built on real belief, not paid posts

Community marketing — turning your audience into a community that moves

Messaging & campaign strategy — the strategic backbone that cuts through the noise

Communications strategy — a decade of high-stakes PR and messaging behind every campaign

Selected Work

  • Colorado Education Association — No More Cuts Campaign

    When Colorado proposed cutting the education budget, educators across the state took a day off to rally at the Capitol. I developed the full campaign strategy — messaging and positioning, targeted media placements across local markets, and press conference coordination that earned national coverage on MSNBC. Thousands of educators showed up. The result: the legislature not only reversed the proposed cuts — it wrote new protections for education funding into statute, safeguarding budgets for years to come.

  • Proposition 123 — Statewide Ballot Initiative

    Served as Communications Consultant for a statewide ballot measure to expand affordable housing funding. Managed a $100K digital campaign that included partnering with Instagram influencers to create video content, securing earned media across key markets, and driving 2.5M impressions. Passed.

  • 2022 Colorado Elections — Statewide Campaigns

    Served as Communications Consultant and provided communications and digital strategy for a slate of winning statewide campaigns — including Secretary of State Jena Griswold, U.S. Senator Michael Bennet, and Treasurer Dave Young. Wrote and placed press releases and op-eds, led coalition outreach, and supported digital ad strategy. All three won.

Let’s Talk